Alice Rose Bridal is a friendly and stylish bridal boutique perfectly nestled in the picturesque town of Ashby De La Zouch.

Our beautiful boutique lies within the walls of a grade II listed building and it’s charm and character are evident from the moment you step inside the door.

Donna and the team understand that their bride looks for designs that are beautifully made, style-led and quintessentially you. Your moment, your once in a lifetime day to sparkle with the timeless elegance that you’ve dreamed of since childhood. They also believe the journey to find THE dress should be equally magical.

The boutique stocks a range of stunning couture bridal & bridesmaid dresses; all personally selected by Donna especially with you in mind. There is also a fabulous selection of ‘Finishing Touches’ including shoes, bespoke veils, belts & hair accessories.

The team highly pride themselves on the service they provide. “If there is one time a girl should be made to feel a million dollars it is when she is searching for her once in a lifetime dream dress”. They were proudly crowned “Bridal Boutique 2018” by the Luxe Bridal Awards to recognise their expertise and dedication to all their brides.