I had long dreamt of owning a bridal boutique when I finally became the proud owner of Alice Rose in 2017. A desire to ensure that every bride - no matter her body hangups or budget - had a magical dress shopping experience was my drive after feeling let down when searching for my own wedding dress.  

 A girl should feel nothing less than fabulous on her big day, and the journey to finding ‘the’ dress should be equally as special. As such, I aim to ease any pressure, provide guidance and encourage you to be your true self. It’s about picking a gown that instills comfort and confidence so that you both look and feel incredible for that key life moment. 

My background working at Disney means I know what goes into creating incredible memories, while my love for fashion and all things bridal gives me the knowledge to offer honest, expert advice on cuts, fabrics and detailing.

From initial appointment to final fit, the Alice Rose magic won’t falter. I can’t wait to share this exciting and emotional journey with you as we find the dress that will always make you feel special.