Alice Rose Atelier is a wedding dress shop in Ashby de la Zouch, Leicestershire and offers couture designer wedding dresses as well as an amazing range of bridal accessories including tiaras, shoes, veils, jewellery and umbrellas. Our beautiful boutique lies within the walls of a grade II listed building and its charm and character are evident from the moment you step inside the door. Gemma and Jean are a mother and daughter team who love to share and hear about the excitement for your big day! Jean has got 5 children including four daughters whose wedding dresses she made so she’s no stranger to the perfect hem! She is always creating (and is pretty good at it to) and she certainly knows how to design the right hat to go with any outfit! Gemma is a busy mum of three boys and so loves a bit of girly time at the boutique when she’s not at home re-building the train set! She loves nothing more than finding out all the details about your wedding and will definitely want to see your photos of the big day! She is detail obsessed and does have a little bit of a thing for beads……….and glitter. Most importantly they are relaxed and friendly and love to laugh (mostly at themselves!).